The Colombian jeans and denim brand has opened the doors of a new store in the country, its 185th location, with a space in the north of the country, in the city of Ciénaga, near Santa Marta.
“We are excited to announce the opening of our 185th store in the city of Ciénaga, Magdalena. At Stop Jeans, each garment is a sign of our love for what is ours and coming to Ciénaga reaffirms our commitment to dress every Colombian woman with pride,” the brand reported.
Founded 54 years ago, the Colombian company has nearly 1,300 direct employees. Throughout its history, the Colombian company has broken the fashion mould with launches such as the first low-rise jean and the butt-lifting jean and later with styles such as the lipojean, the sculpting jean, the slimming jean, the denim jean and the retro jean, among others.
In addition to its new openings, the Colombian company is betting on its sustainability strategy and changing its fleet of trucks and transport, to improve its fleet, with a reduction in carbon emissions.
