Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made a significant investment in the complete refurbishment and expansion of its Bracknell store, doubling its size and elevating it as a destination for luxury and Swiss watches.
Following a £1.6M investment, the newly refitted, expanded 956sq ft shop-in-shop space now features a wider selection of luxury watch brands, including new additions OMEGA, Breitling, TUDOR, Zenith and Bremont, alongside the renowned TAG Heuer. The new store offers shoppers across Bracknell and Berkshire access to an array of the most anticipated luxury watch launches and heritage pieces.
The 2,670sq ft Beaverbrooks store, which has doubled in size, features a new dedicated open-plan diamond room in the centre of the space, a first for the brand. The luxurious feature has been specially designed to enhance customer experience, with intimate consultation areas where Beaverbrooks’ team of experts will assist customers with their extra special engagement and wedding ring purchases.
Anna Blackburn, Managing Director at Beaverbrooks, said: “This investment into the future of Beaverbrooks and Bracknell is very exciting for us. The Bracknell store marks our third refit of the year, with a further three planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company. We are pleased to continue to position our Bracknell store as a destination for luxury and Swiss watches, particularly with the expansion of our shop-in-shop spaces. This will see iconic brands OMEGA, Breitling, TUDOR, Zenith and Bremont joining our existing TAG Heuer offering. We’re confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for luxury watches, fine jewellery and diamonds.”
