A leading UK menswear brand has announced the opening date of its 20th and largest store as Skopes announces it will open the doors to its flagship store in the White Rose Centre in Leeds this Saturday.
The new location marks both a major expansion for the heritage tailoring brand and a homecoming to the city where it was originally founded in 1948. The new 3,800sq ft store will create eight new roles and offer a full range of menswear, including suits, outerwear, shirts, footwear and accessories in a variety of styles, fits and colours as well as plus sizing up to a 62in chest.
The store has been several years in the making and mixes the brand’s manufacturing heritage with a modern colour scheme to create a light bright and welcoming environment. The layout eschews typical product categories, instead being organised by clearly defined, yet changing style trends and themes, such as ‘Getting Hitched’ and ‘Ready for the Races’.
The store includes two large digital screens to immerse customers in visuals with a giant bird’s eye view of Leeds, brand mantras celebrating the suit as an icon across the walls and a bespoke in-store aroma to enhance the overall experience.
Skopes has a rich history in Leeds, dating back 76 years to when it was founded by Sydney Cope. Today, the brand is led by the third generation of the family, CEO Simon Cope and has continued to expand its reach with 19 existing stores and 15 concessions across the UK.
The nationwide chain opened the first of its next generation concept stores in Westfield, London in 2018, since adding Meadowhall, Sheffield and the Metro Centre in Newcastle. The White Rose store will be the 20th overall, with further stores planned for 2025.
