The Spanish fashion brand has officially launched in Peru with the opening of its first store in the country, a 1,180sq m store in the Jockey Plaza shopping centre.
The store stands out for its modern interior design, which maximises product visibility and reflects the natural evolution of the brand. Massimo Dutti thus continues the brand renewal strategy developed by the Galician conglomerate for several years now.
In line with the brand’s sustainable standards, the new store is presented as an eco-efficient establishment that reduces electricity consumption by 30 per cent and water consumption by 40 per cent compared to a conventional store.
Founded in 1985, originally as an exclusive men’s brand, Massimo Dutti is part of the Inditex Group’s portfolio of brands, along with the Zara, Zara Home, Bershka, Stradivarius, Oysho, Pull&Bear and Lefties brands. At the end of its 2023 financial year, the brand had a commercial network of 544 points of sale, including self-managed stores and franchises, spread across more than 70 markets around the world.
