The American restaurant chain specialising in Japanese ramen and sushi rolls – Yoshiharu – has partnered with Xing Shen Group through a Master Licence Agreement to introduce the restaurant in Shenyang, China, its first location outside of the US.
Founded in 1991, Xing Sheng Group is a Chinese conglomerate with ventures in real estate, investments and film production, operating 17 subsidiaries in major cities. It is currently developing China’s largest waterpark and the partnership will allow Yoshiharu to open a branch within the tourist attraction.
Yoshiharu President and CEO James Chae said the park’s prime location will benefit the restaurant due to the steady flow of visitors. “We plan to explore further collaborative opportunities with Xing Sheng Group, aiming to potentially partner with its other subsidiaries to support Yoshiharu’s expansion across strategically important Chinese cities and provinces,” he continued.
Chae added that following the company’s recent expansion in Las Vegas, the new flagship in China will be pivotal in introducing the brand to new markets.
