In a major announcement for the Middle East’s family entertainment sector, DreamWorks Animation and Universal Live Entertainment have partnered with Alshaya Group to create the first interactive DreamPlay centre in the Middle East.
Scheduled to open in the fourth quarter of 2026 at The Avenues – Riyadh, DreamPlay will become a central feature of one of the region’s biggest lifestyle destinations, which is set to transform the entertainment landscape in Saudi Arabia.
The collaboration between DreamWorks Animation, Universal Live Entertainment and Alshaya Group marks a significant milestone for the region’s entertainment industry. DreamPlay, already a popular family entertainment concept internationally, will debut in the Middle East for the first time. This interactive entertainment centre is designed to bring DreamWorks Animation’s beloved characters and stories to life, offering an immersive experience for families.
Alshaya Group, a leading international franchise operator with a strong presence across the Middle East, has long been recognised for its success in introducing and managing globally renowned brands in the region.
DreamPlay is an interactive and creative space where children can explore and participate in activities inspired by some of DreamWorks Animation’s most popular franchises. Iconic characters from How to Train Your Dragon, Madagascar, Shrek and Kung Fu Panda, will come to life through games, hands-on creative experiences and immersive storytelling.
