Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made a significant investment in the relocation and refurbishment of its Peterborough store, increasing a floorspace fivefold and introducing a new TAG Heuer boutique – the only one of its kind in the area.
Building on its 23-year presence in the city, Beaverbrooks has invested £1.5M in the newly refitted store, which unveiled its transformation last week after relocating to a larger and more central location within the Queensgate Shopping Centre.
Set across 4,324sq ft of retail space – upscaled from 820sq ft – the location features a wider selection of luxury and designer watch brands and dedicated areas for RADO, Tissot and Beaverbrooks Diamonds and Weddings, making the store a destination for diamonds and watches in the area.
As part of its Beaverbrooks Diamonds and Weddings offering, shoppers will have access to a private consultation area where a team of experts will assist with special engagement and wedding ring purchases. With its rich heritage offering 105 years of diamond expertise, the retailer will showcase a wide selection of hand-selected Beaverbrooks diamonds, in addition to collections from Maple Leaf Diamonds.
The refurbishment and expansion of the retail location will create a total of four new jobs. Boasting 89 stores, including three Loupe boutiques and 23 dedicated luxury mono-brand watch boutiques across the UK, the national jeweller has continued to expand its luxury offering over recent months.
