The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that Activate, the immersive and interactive game concept, will make its highly anticipated UK debut at the destination this winter.
This coincides with The O2 experiencing significant growth in its leisure offer in 2024, bolstered by record-breaking performance for the category and a number of new leisure openings, including Padel Social Club and the upcoming arrival of Clip ‘n Climb next week.
Activate, an immersive and interactive leisure concept from Canada, will be brought to the UK by leading experiential group, We Do Play, which specialises in creating unforgettable, immersive leisure and hospitality concepts. Activate has selected The O2 to mark its UK debut, underpinning the destination’s position as London’s go-to location for leisure. Activate will open a 10,000sq ft unit, located a stone’s throw away from popular sites such as Mamma Mia! The Party and TOCA Social. Activate will deliver a lively gaming facility for The O2’s diverse customer base, with multiple dynamic game rooms where visitors can navigate and take part in physical and mental challenges. Blending physical activity with interactive technology, Activate is a unique addition to the UK’s thriving leisure scene, as well as The O2’s extensive day-to-night offer, bolstering the venue’s role as the destination of choice for new and exciting concepts.
This UK debut signing follows a new addition to The O2‘s Entertainment District, with American chicken concept, Slim Chickens, joining the already extensive casual dining offer available at the destination. Additionally, All Bar One, relaunched its newly refurbished restaurant positioned at The O2’s entrance, signalling further commitment from a long-standing tenant.
