Six cities in Saudi Arabia will soon have Hot Wheels-themed e-kart race tracks open to the public as part of a $13.3bn investment spend.
Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity and toy company MATTEL have announced that they will be bringing the Hot Wheels e-karting racing tracks to six cities across Saudi Arabia.
With the addition of Hot Wheels e-karts, SEVEN continues to bolster its portfolio and further build the karting community following its announcement earlier this year that it would be bringing indoor e-karting centres to multiple SEVEN entertainment destinations.
Hot Wheels e-karts combine competition, experimentation, safety and creativity to provide thrilling vehicle challenges that develop the skills and confidence for kids to take on the world. The Hot Wheels e-karting experiences will be in SEVEN’s entertainment complexes in Riyadh, Makkah, Taif, Al Madinah, Tabuk and Jazan.
Damien Latham, Chief Attractions Officer at SEVEN, said: “We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem. The partnership with the Hot Wheels brand will bring MATTEL’s brand mission to the Kingdom – to ignite the challenger spirit that lives in every person to help them reach their true potential. It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions.”
