The luxury brand has landed in Guanajuato and for its debut in the state, it has opted for the city of León, where it has launched its first boutique with the help of Grupo Ultra, its strategic partner in Mexico.
The French brand’s debut in Guanajuato is taking place through a shop-in-shop inside El Palacio de Hierro. Within the luxury department store chain, Longchamp sells a varied selection of women’s and men’s fashion handbags and other accessories.
According to Grupo Ultra, the boutique displays a creative and dynamic atmosphere inspired by the “Energy” theme of Longchamp’s new autumn-winter collection. “We would like to express our sincere gratitude to all the teams involved who continue to make the essence of luxury that Grupo Ultra represents a reality,” the Mexican company said.
Currently, in addition to León, the French firm is present in cities such as Cancún, Mérida, Los Cabos, Monterrey, Guadalajara, Puebla, Veracruz, Querétaro and Mexico City, both through single-brand stores and shops-in-shop at El Palacio de Hierro. The brand also has its own e-commerce site.
