Bloomingdale’s has announced the fourth Bloomie’s store format is set to open on 14 November in The Grove Shopping Center in Shrewsbury, New Jersey.
This location will be the first of its kind to carry an all-women’s assortment, including a highly curated collection of contemporary ready-to-wear, inclusive of complementary accessories, beauty and the most elevated expression of fine jewellery to date. The shop will be the first Bloomie’s in the Jersey trade area, adding to the four full line shops and three outlet locations currently operating in Short Hills, Bergen, Willowbrook, Brigdewater, Princeton and Jersey Gardens.
The Shrewsbury Bloomie’s will make shopping highly sought-after designers and categories more convenient for the loyal customers within Central Jersey. Guests can expect to discover the latest trends and must-have products from leading brands including Mother, Veronica Beard, Rag & Bone, Cinq a Sept, L’Agence, Staud, Tory Burch, Chanel Beauty, Charlotte Tilbury, Roberto Coin and more.
“Bloomie’s is a perfect example of how our brand continues to evolve with our shoppers’ needs and preferences,” shared Rachel Abeles, SVP Customer & Revenue Growth. “This Shrewsbury Bloomie’s is a milestone for us; it strengthens our presence in the local NJ area and marks our first women’s-only location. We’re excited to bring this curated collection of brands and categories to complement our existing fleet within the New Jersey community, making access easier and more tailored than ever before.”
