Dollar General’s Popshelf concept has refreshed its stores with a new format and is expanding its reach with customers through a new loyalty program and customer app.
Popshelf, known for a rotating selection of products, recently updated all its stores in 21 states to its newest format. Within the new format, customers will find a refreshed layout that continues to offer multiple ways for customers to “affordably treat themselves and a joyful shopping experience” alongside additional branded cosmetics, DIY options, home décor, toys, books and specialty pet items including a dog bone bar.
Popshelf will also soon launch its update loyalty program, which is expected to debut by the end of the year. Popshelf perks will provide customers with an updated loyalty program to earn points and exclusive rewards. Available through the newly updated Popshelf app, customers will receive 10 points for each dollar spent and receive a $5 reward for every 1,000 points accumulated.
Exclusive perks will also include 15 per cent birthday rewards and double points days. To help customers earn additional points, Popshelf is also providing 400 points when customers download the app, 400 points when customers create an account and 200 points when customers complete their profile.
The new Popshelf app, designed to “bring creativity to customers’ fingertips,” is now available in the App store for iOS and Google Play for Android. Customers can browse multiple seasonal décor ideas, find inspiration, discover crafts and more. The app also allows customers to shop online before picking up their purchase at their nearby store.
