Dalton Park Outlet has announced that it has opened its first ever beauty salon, Cover Beauty, offering a totally new experience to its customers within a sector that has boomed across the globe in recent years.
Cover Beauty is a leading salon brand in the North East which offers treatments from classic beauty treatments including nails, eyebrow & lashes, hairdressing, massages and more. The brand currently has six openings with Dalton Park Outlet being the latest in its portfolio.
The business is owned by Uma Malhotra, who has over 10 years’ experience in this sector. Her passion for providing a service that makes people feel better about themselves was the driving force behind the vision for this business idea. Today, the mission of Cover Beauty is simple: to offer a special environment to every individual who walks through their doors.
Last month, Dalton Park Outlet announced that it had seen its total transactions increase by 19.8 per cent since the start of the year. By expanding its offering to attract new audiences, the scheme expects this number to continue growing ahead of a busy Christmas period.
The new 920sq ft store will take centre stage right by the entrance, allowing customers easy access to all their beauty needs. Dalton Park has always offered its customer free of charge parking which will certainly appeal to those coming to visit Cover Beauty.
Nicky Lovell, Head of Outlets and Business Development at Global Mutual, said: “The beauty sector is one that has seen a boom over the last few years so we’re delighted to bring Cover Beauty into the scheme at Dalton Park Outlet to offer current customers something new and hopefully attract a new audience too.”
Uma Malhotra, Founder of Cover Beauty said: “We’re excited to be the first beauty salon in Dalton Park and grow our presence in the northeast. Dalton Park is the perfect fit, attracting a vibrant and diverse audience and we’re excited to bring our unique mix of treatments and customer service to shoppers.”
