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Sweaty Betty to Grow in the US

The London-based women’s activewear brand has opened stores in Chicago’s Southport neighbourhood and in Washington, D.C.’s Georgetown area.

Both feature Sweaty Betty’s collection of premium activewear that combine feminine-focused design and style with technical performance.

In 2021, Sweaty Betty was acquired by Wolverine World Wide, whose portfolio also includes Merrell, Stride Rite, Saucony, Wolverine and more.

“We are thrilled to open these new locations in Chicago and D.C., which mark an exciting opportunity to connect with new communities and deepen our presence in key markets,” said Melissa Mullen, Global Brand President of Sweaty Betty. “We look forward to being part of these vibrant cities, supporting our consumers’ active lifestyles and continuing to grow our global sisterhood.”

The company is also expanding its footprint in the UK with a new store in Cardiff, the capital city of Wales and also in Westfield London, as part of its growing presence across the country. Sweaty Betty now has a total of 85 UK stores.

In addition to its own stores, the Sweaty Betty brand is sold at Nordstrom stores across the US.

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