Skims, the $4bn shapewear brand co-founded by reality TV superstar and entrepreneur Kim Kardashian, has made its long-awaited brick-and-mortar debut in New York City.
The brand has opened a 6,570sq ft, four-level flagship near Rockefeller Center, at 647 Fifth Avenue near 52nd Street, in a space that formerly housed Versace. Designed by Rafael de Cárdenas, Ltd. with a monochromatic colour palette, the store features a 15ft Vanessa Beecroft nude sculpture in its front window.
The new Skims offers the brand’s full product range, including shapewear, underwear and loungewear, as well as its holiday and exclusive collections. It also includes a showroom, VIP area, office space and room dedicated to collaborations.
The Manhattan Skims is the brand’s sixth physical location to date, with more on tap. In a report by WWD, Skims Co-Founder and CEO Jens Grede said 11 new leases have been signed, including for an LA flagship on Sunset Boulevard, as well as stores in San Diego and Palo Alto, California and Charlotte.
