Niche fragrance brand Parfums de Marly has opened its first store in Indonesia, as part of its expansion in the Southeast Asian region.
The store, in partnership with local distributor PT Auraluxe, has a luxury design and offers a range of products including Delina, Haltane, Layton and Delina Exclusif.
“We are thrilled to expand our reach in Southeast Asia to welcome and introduce our customers to an incredible experience and olfactory journey within the French Haute Parfumerie,” Francois Debuiche, Parfums de Marly’s Commercial Director for Apac, wrote on his LinkedIn account.
Parfums de Marly, founded in 2009 by Julien Sprecher, draws inspiration from the 18th-century French era and the elegance of the Royal Court. The brand offers nearly 40 perfumes. Earlier this year, the brand established its first store in the Asia Pacific region, in Sydney’s Strand Arcade.



