FMG Opens New Sites

The first Benlai store in Southeast Asia and the largest Urban Revivo shop in Thailand have opened at the new One Bangkok shopping centre.

The Benlai store occupies a 1,286sq m retail space, featuring casual wear made of high-performance and sustainable fabrics. The Urban Revivo store spans nearly 3,000sq m and offers a range of urban wear primarily for 18 to 35-year-olds.

The Benlai store’s facade is designed with a striking double-layer gold leaf design and multiple LED screens, while the Urban Revivo store’s facade is inspired by the mortise and tenon structure of traditional Chinese architecture, combining warm wooden textures with futuristic LED elements.

“We hold high hopes for the prosperity we will co-create with One Bangkok in the future,” said Leo Li, Chairman of China’s FMG group, which owns the brands. “Looking ahead, FMG Group will continue to expand in the Thai market while accelerating its globalisation efforts.”

The group plans to gradually expand Benlai into more markets, targeting to open five to 10 stores across Hong Kong and Southeast Asia.

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