Christmas has arrived early for shoppers in Naples and the Campania region this year as Hamleys, the world’s finest toy store opens its doors at Torre Annunziata in the brand new MaxiMall Pompeii.
This is the fourth Hamleys store in Italy, opened in collaboration with GIOCHI PREZIOSI S.P.A., Italy’s leading toy manufacturer and distributor. Spanning over 750sq m on a single level, the store brings to life the brand’s signature red-and-white world of immersive fun, magic and theatre, designed to spark the imaginations of children of all ages. Located in the Campania region, it joins Hamleys’ existing stores in Rome, Milan and Bergamo, all of which opened earlier this summer.
MaxiMall Pompeii is a 200,000sq m shopping, hospitality, leisure and dining hub near the city of Naples and its famous coastline; it includes 146 stores, with 35 food units, a hotel, a theatre, a movie theatre, a convention hall and an outdoor amphitheatre, all surrounded by a 50,000sq m park that houses “an innovative dancing fountain”.
Upon entering the vibrant new Naples store, customers are greeted by beloved Hamleys characters, including the iconic Hamley and Hattie bear, the circus ringmaster, the toy soldier and the rag doll, alongside classic Hamleys features like a lively entertainment team, toy demonstrations, music, dance and even bubbles. The store offers a carefully curated toy selection spanning all play categories and age groups featuring top brands like Build-a-Bear, Lego, Hello Kitty, Preziosi Pet, Arias dolls and Very Bella, offering a wide array of make-up and accessories for kids to experiment with new looks.
“We’re thrilled to see the timeless magic of the Hamleys experience so warmly embraced in our other Italian stores. This exciting new location, with its comprehensive lifestyle offering, perfectly reflects our commitment to creating unforgettable experiences for children and families around the world. Our collaboration with Giochi Preziosi (GP Group) continues to thrive and strengthen with each new milestone,” said Sumeet Yadav, CEO of Hamleys Global.
