The brand, owned by All We Wear Group, a company based in Spain, has updated the image of this space, with 140sq m of surface area, in order to present the consumer with a renewed shopping experience.
The brand is showing off its British heritage at the store and is presenting its spring-summer 2025 collection there, as well as a selection of “iconic” denim pieces from its catalogue, it says.
With the renovation and reopening of the store, Pepe Jeans London is underlining its commitment to its commercial network and the Spanish market and will seek to strengthen its ties with the Barcelona community through a series of regular leisure activities.
The brand, which was founded on London’s Portobello Road in 1973, is part of the All We Wear Group (AWWG) conglomerate alongside Hackett and Façonnable. In 2024, the company bought G-III Apparel, the parent company of Donna Karan and Karl Lagerfeld, with a 12 per cent stake, which was later increased to 19 per cent.
