The digitally-native athleisure apparel brand Halara that launched in 2020, has returned to physical retail for a limited time.
Since its launch, the brand has gained a strong following on social media and has now opened a pop-up location at Westfield UTC in San Diego. Open from 21 November to 14 December, the “You Speak, We Listened” pop-upis billed as the brand’s most “transparent retail concept yet”, and is designed to show how customer feedback and community insights directly shape product design.
At the centre of the space is The Halara Circle, the brand’s ongoing co-creation initiative that invites customers to share detailed feedback and help shape future collections. Inside the pop-up, customers can see how input from real users drives iteration across key categories, including leggings, denim and seasonal activewear.
Located near the University of California San Diego, Westfield UTC boasts approximately 170 retail stores and 75 food & beverage tenants.
