The company has chosen an impressive location in the heart of Amsterdam, not far from the brand’s international headquarters, to make its café debut.
Located at Raadhuisstraat 32, in the centre of the Dutch capital, the new establishment marks another milestone in the lifestyle segment for the brand, which is majority-owned by the American G-III Group.
The location is conceived as an architectural continuation of the “Future Legacy” boutique concept that opened on Regent Street in London and adopts the monochrome colour palette so favoured by the founder and fashion designer.
Amidst exposed concrete, brushed metal, natural stone and reflective surfaces, the interior offers a selection of specialty coffees and pastries, developed in collaboration with the Amsterdam-based Atelier Pantopia, headed by Youssef Zyat. The experience is intentionally holistic, as the brand emphasises in a press release.
Visitors will find a selection of books, collectibles and fashion accessories, as well as the house’s signature white shirt – all presented in custom-designed packaging that pays homage to the facade of the Parisian address, 21 rue Saint-Guillaume. To mark the opening, an adjacent pop-up showroom will showcase the season’s highlights until September. The label also invited brand ambassador Paris Hilton to the opening celebration.
