Morphe Cosmetics has now opened its first store in the North West on Liverpool ONE’s Paradise Street, which opened on Friday, 31 May 2019.
The new store marks the brand’s second branch outside of London. At 3,000sq ft, it will offer Morphe’s full range of professional-grade make up and brushes at affordable prices.
The store interior features a candy red, high gloss cash wrap inspired by the red M and it’s also reflected in core brand packaging with pops of red and brand statement #blendtherules. Expert Beauty Artists are on-hand to provide glow-ups in store, which adds to the experience factor of visiting the store, as opposed to shopping online.
