The final quarter of 2019 saw restaurants in Hong Kong bounce back, appearing to shrug off the worst of the impact from the city’s social unrest, which provided a testing time for retailers, to say the least.
However, only 20 percent of restaurant partners surveyed in the latest index saw an increase in profits due to the fact that many restaurant partners surveyed saw an increase in operations, ingredient and labor costs. One in three reported rising order-out revenue.
On average, restaurants rank their satisfaction in overall business performance at 6.6 out of 10 for the fourth quarter of last year, a one-point jump from the average rating of 5.6 the previous three months.
Many restaurants experienced year-on-year revenue decreases during the Christmas and New Year period, with 55 percent experiencing a holiday-period revenue fall from the previous year. The decrease in revenue was much more significant for dining in as compared to ordering out, with 61 percent of restaurants witnessing a decrease in dining in revenue as compared to 41 percent who said the same of delivery.
Consumers appear to have spent less during the festive season this year as just 17 percent of restaurants increased their total turnover, however, 16 percent of restaurants did note an increase in delivery revenue during the period.
“Last year was unique for Hong Kong‘s F&B industry, with restaurants facing a number of challenges in terms of operating costs, customer turnover and overall business environment,” said Deliveroo Hong Kong GM Brian Lo. “Still, it’s a positive sign that restaurants are more satisfied with their business performance as compared to the previous quarter.”
