The clothing chain, e5 Mode, which was recently taken over by Phoenix, has sadly announced its complete withdrawal from Wallonia, which means that in time all the twelve Walloon Shops will all close their doors to the public.
According to the chain, Wallonia it just too small to be profitable in the French-speaking part of Belgium. The first shops will closed in April 2020 – However the process will last until 2021, depends on the lease contracts of the shops in question.
‘In the Walloon market, our range is seen as fashion that is not for every day. In Flanders, this is completely different. Moreover, with twelve stores, the scale is too small for us to support the entire infrastructure and marketing that a fashion chain needs, There is no point in perpetuating this situation, so we intend to concentrate on our Flemish stores and not extend the lease contracts of the Walloon stores. We expect to close these stores in due course. Of course, our webshop will remain available in both national languages to serve our Walloon customers.’ CEO Frédéric Helderweirt says in a press release.
