Leather Avenue is planning a complete store redesign across its more than 30 outlets in Malaysia before it starts expanding across Asia. The new retail concept that the retailer is planning to roll out is currently on show at the 3000sq ft ‘La Galleria’ Flagship located in The Curve, which opened in September 2019.
The store design is intended to give customers an experience akin to looking at pieces of art in an interactive gallery, inviting the viewer to not only see the product, but to touch and smell the leather. The immersive experience is designed to allow customers to observe the quality of the products first-hand, offering a retail experience distinct from online shopping.
‘We want to ensure Malaysians have access to premium quality leather goods, bags, and accessories without having to splurge on high-street brands. Malaysians are typically not as brand conscious as other Asian consumers and are practical when it comes to purchasing leather goods that complement their fashion tastes without compromising on quality. That is precisely what we want our customers to experience premium quality fashion accessories.’ – Leather Avenue, Executive Director – Stanny Chan
‘We previously focused solely on luggage and travel products, but we learnt that our sales were not at the optimal level, so we expanded our line to include more lifestyle products. We are currently looking to reach out to a younger audience and attract them with products that are more funky and colourful, with modern and fashionable designs.’
Leather Avenue is a family-owned company, which was founded in 2010.
