The New IKEA ECO-Store is being built in Vienna – with no car parks, with the hope to target cyclists and pedestrians and also public transport users. The new venue features a bookcase-style design with green facades and a green roof terrace with plenty of strolling space. The store, designed by Querkraft Architekten, is thought to appeal to the many families in the region living without cars.
A statement from the company said: ‘The concept focuses on the current megatrends and takes into account the dramatically changed shopping behaviour as well as a new form of mobility without a car,” read a statement from the firm. Customers have little time and appreciate convenience and comfort. This is clearly noticeable in the furnishing area: more and more customers no longer even think about carrying their purchases home themselves. You can have them delivered.’
