The Vitamin Shoppe is expanding into a new distribution channel. The retailer will be partnering with LA Fitness to open Vitamin Shoppe shops into the LA Fitness Health Clubs. The shops are 300sq ft each and offer customers a curated assortment of sports nutrition products, vitamins, minerals and supplements along with on-the-go healthy snacks and beverages, for a total of about 900 skus in all.
‘These shops provide the health-conscious members of LA Fitness easy access to their favorite sports nutrition and supplement products, as well as the exceptional expertise and guidance of our health enthusiasts [Vitamin Shoppe store associates]. This initiative represents an innovative new channel of distribution for The Vitamin Shoppe with great potential for growth and we look forward to a productive partnership with LA Fitness.’ – Sharon Leite, CEO, Vitamin Shoppe.
