UAE-based home-grown restaurant chain, Sumo Sushi & Bento has signed a strategic partnership with Al Mona Enterprises Ltd. as its local franchise partner to enter the European market. The brand will open its first outlet in Cyprus in 2020 with a vision to add another three within the next five years across the region.
‘Diners today are well-traveled, educated and continually seeking out unique but unpretentious experiences. With the speed of social media, guests across the globe get their curiosity stirred up for all kinds of tastes and flavours and are far more aware than any previous generations. The interest and curiosity among European countries about Japanese cuisine has never feigned from its initial introduction in the last few decades; but with the added fusion and friendly accessibility that Sumo Sushi & Bento provides, it led to the introduction of the brand in the region.’
‘We are looking forward to an enduring commitment with Al Mona Enterprises Ltd. with the launch of the first outlet in Limasol, Cyprus. We are working closely with the franchise partner to ensure that we deliver the Sumo dining concept, high-quality food and service in Cyprus, that we are proud of.’ – Dinesh Chauhan, Franchise Operations Manager, Sumo Sushi & Bento.
