The role will see Roebuck develop a customer and digital strategy and explore new digital partnership opportunities to drive accelerated growth. Previous to joining Ted Baker, Roebuck has worked in roles such as Multichannel Marketing Director at French Connection and Chief Marketing Officer at Feelunique.
‘We are delighted that Jennifer is joining the executive leadership team. Her background in digital transformation and brand marketing, particularly in the lifestyle and clothing sector will be of huge benefit to the leadership team as they look to position the business for future success.’ – Sharon Baylay, Ted Baker acting chair of the board.
