The Fashion Outlet Wrocław has seen the main entrance has been remodelled, an information point has been created. ‘Low prices are no longer a sufficient draw for customers. Shoppers also expect an enjoyable experience in an outlet centre, when we started to remodel our centre, we knew that the work could not interfere with the daily operations of the centre. We introduced the changes gradually so as not to disturb our customers in their shopping and our tenants in running their businesses.’ – Aleksandra Perz, Director of Wrocław Fashion Outlet.
‘Our shoppers including those from other countries are pleased with our new information point where they can find out information about discounts, order a taxi, buy a gift card, join our loyalty programme or take advantage of the special discounts we offer tourists. Our friendly support staff can speak many different languages. The fact that the changes we have made to the centre have had the the desired effect can be seen by the appearance of such tenants as Boss Outlet, Trussardi and Lacoste.’ – Katarzyna Warzecha, the marketing manager at Wrocław Fashion Outlet. adds Ewa Pawłowska.
