The specialty beauty retailer, Sephora will open 100 new store locations across North America in 2020, which is more than it has opened on the continent in any prior year and more than double the number of openings from 2019. The new stores will open in locations including street and local centers, as well as a mix of new and established shopping centers. Sephora says the primary focus is on ease and convenience for all shoppers.
“Everything we do at Sephora is with our clients’ evolving needs in mind,” said Jeff Gaul, senior VP of real estate and store development, Sephora. “In looking at where and how today’s beauty lover is shopping, there’s no doubt that there’s a trend toward more local shopping destinations. This year, clients can expect to see more Sephora stores not only in malls and high-traffic shopping centers, but also closer to home. These locations are meant to complement our existing fleet and give clients a more personalized and customized experience.”
“As I approach the close of my first year with Sephora, I am exceptionally proud of what the Sephora team has achieved, we are optimistically relentless and excited about our growth plans for the future,” said Jean André Rougeot, CEO of Sephora Americas. “Our focus continues to be on anticipating the beauty needs and desires of our diverse clients across North America. As we look at ways to continue to be more inclusive and accessible, brick-and-mortar continues to be a huge opportunity for us to deepen emotional connections with our clients and local communities. It’s through our interactive store environment, our best-in-class educational tools and services and incredible engagements with our beauty advisors that we are able to best service and inspire clients on their beauty journey.”
