The retailer, John Lewis will be launching a new Augmented Reality (AR) feature to its iOS App, which will allow shoppers to virtually place sofas in their home before deciding to purchase a sofa for their house.
‘Buying a new sofa or armchair is a very considered purchase as it’s something we tend to have for a long time, from talking to our customers we know that many of them go through as many as 13 different stages before making their final choice of sofa; so we wanted to simplify this process for them.’ – Sean O’Connor, Head of Online Product & Customer Experience
