Macy’s as part of its newly announced three-year plan has stated that it is committed to a more ‘focused approach’ to its higher-margin private brands business, with plans to build four $1 billion in-house brands.
Macy’s new push comes as other retailers, including Kohl’s, have been expanding their private-label offerings — and not just in apparel. On Wednesday, Target unveiled its latest offering, a ‘premium’ luggage brand called Open Story. It features nearly 40 luggage and accessory items ranging from $19.99 to $179.99, with a lineup that includes backpacks, garment bags, packing cubes and sleek-looking luggage in such stylish colors as violet and cedar.
