The swedish socks, underwear, and swimwear brand Happy Socks are set to deepen its roots in New York City with the opening of its latest retail store in Union Square, New York. According to an announcement from the company, this will be its second-largest location in the United States.
‘This small strip on Broadway, just next to Union Square, is a shopping destination and an important spot for our brand to be on,” said Happy Socks’ head of retail Aleksander Milenkovic in a statement. “It’s very rare to find vacancies here and when we got the opportunity, we jumped on it. We will use the space to create an inspiring store with parts of our new concept showcasing the full range. We have very high expectations for this store…and we hope it will be a great showcase for the brand.’
