Microsoft Retail Stores are now gaining the ability to deploy new singage within hours. The company started rolling out technology-supported, end-to-end creative and print collateral services from R.R. Donnelley & Sons Company (RRD). Now Microsoft will be leveraging the automated print sudio platform by RRD to ensure consistency and speed as it consolidates work for its in-store signage across all of its brick-and-mortar locations.
‘RRD’s expertise and technology-based retail solutions ensure seamless creative, production and execution, which will help Microsoft Store achieve their in-store marketing goals.’ – said Doug Ryan, president of RRD Marketing Solutions.
