The professional American makeup brand, NYX have opened their new store within the Paradise Center on 1st February. The store is located on the ground floor and consists of 42 sqm and offers a wide assortment of on-trend cosmetics. The brand has products in 70 countries at thousands of retailers, including speciality beauty and fashion stores.
The brand started out as a single pharmacy in New York’s East Village neighborhood in 1851. Its unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge.
