2019 restored hope for French sports chain Decathlon, after a disappointing 2018: turnover increased by 9 % to 12.4 billion euros. However, there is no mention of the profit (which had deteriorated enormously in 2018).
‘Decathlon continues to grow by daring and innovating, some mistakes have been corrected and the forward movement has been resumed. There still is a lot to do, but the horizon is clearing.” However, Decathlon provided no information about the profits. In 2018, the company saw its net profit decrease 19 % to 497 million euros.’ – the company says in a press release.
In terms of acquisitions, the French retailer points to its alliance with Alltricks in 2019, the online leader in running, cycling and outdoor sports, and with E-Liberty, which has become Decathlon.ski. Decathlon is currently present in 69 countries and has 93,000 employees.
