Silesia Outlet has joined The Factory Brand, changing name

Silesia Outlet was opened in March 2019 by NEINVER, a leading investor, developer and operator in the European outlet centre industry and the largest operator in Spain and Poland. In June 2019, the centre was acquired by the joint venture between NEINVER and Nuveen Real Estate. Silesia Outlet will officially change its name to Factory Gliwice on 3 April 2020.

“We are delighted that Silesia Outlet is becoming part of Factory. Consolidating its operations under one powerful brand specialised in operational management, leasing and marketing is an important piece of the development strategy of Silesia Outlet, Poland’s youngest outlet centre. Changing the centre’s name and visual identity to Factory’s popular red-and-white logo should raise its recognition among NEINVER’s business partners in Poland and Europe, as well as tenants and brand representatives,” said Bozena Gierszewska – Mroziewicz, Country Head for NEINVER in Poland.

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