Aditya Birla, the Indian fashion brand are set to launch 500 stores at the end of the year. Aditya Birla’s strategy seeks to invigorate spending while speeding up the expansion of exclusive brand outlets, including conversion of some large wholesalers into exclusive brand outlets.
‘The general consumption habits are changing, especially in a digitally connected network, when you are seeing desire for brands and aspiration for better quality products. There is a very large movement to buy brands and the opportunity in a country like India will keep emerging from new markets.’- Aditya Birla MD Ashish Dikshit
