The watch brand, Breitling has now opened its largest European Boutique, a townhouse on Regent Street, London – the building covers 210sqm and two-and-a-half floors and also includes a bar, lounge and basement. The Breitling Boutique will join many other global brands, last year, Belstaff opened a famous thoroughfare, while H&M unveiled a new Home concept store. Microsoft also chose Regent Street for its first European flagship store.
‘The Townhouse extends our loft concept, creating a stylish, cool and informal environment in an iconic London location that perfectly welcomes our customers and also reflects the inclusive character of our brand. “It is significant that the Townhouse is located in the UK as our second largest global market, and we are thrilled to cement our commitment to the UK though this new home.’ – Georges Kern, Breitling CEO
