The Luxury House, Burberry will take over the department store’s atrium and all eleven of its window displays with a pop-up inspired by the animal kingdom. The Burberry Spring/Summer 2020 collection will also be available to purchase on Printemps.com, which launches early next month, as well as in Burberry stores globally and on Burberry.com.
“We are thrilled to launch this exclusive partnership with Printemps, which brings Burberry’s Spring/Summer 2020 collection to life through powerful installations and unique, creative experiences. Throughout the store takeover we have worked closely with Printemps to celebrate Burberry’s rich heritage while introducing our new house codes and iconic products. We are excited to welcome customers to immerse themselves in the world of Burberry and explore our new collection,” said Marco Gentile, president EMEIA at Burberry.
