PepsiCo are poised and ready to buy the Chinese online snack vendor Be & Cheery, which is currently owned by Haoxiangni Health Food Co. PepsiCo had proposed the acquisition before the coronavirus outbreak began in Mainland China.
‘Be & Cheery adds direct-to-consumer capability, positioning us to capitalize on continued growth in e-commerce, and a local brand that is able to stretch across a broad portfolio of products, through both online and offline channels, we also expect to leverage Be & Cheery’s innovation and consumer insights capabilities to drive innovation in other key PepsiCo growth markets.’ – Ram Krishnan, CEO of PepsiCo Greater China.
