LAND OF FASHION announces that it has appointed Volker Stinnes as CEO. LAND OF FASHION is the umbrella brand of the Italian outlet villages, Franciacorta, Valdichiana, Puglia, Mantova and Palmanova.
Volker has extensive international experience in consumer goods, initially holding roles within Unilever and Sony, followed by the positions of CFO and then Global Sales Director for the Napapijri brand (VF Corporation). In his most recent position as Business Director for the Bicester Village Shopping Collection by Value Retail, he continued to strenghten his experience in building partnerships with premium and luxury fashion brands within the outlet sector.
Volker is committed to embracing the Land of Fashion’s philosophy and brand values by creating experiential shopping destinations, each tailored by geographic location for a unique customer experience. One example includes the opening of the Phase III extension at Franciacorta in 2018, creating a premium village-within-a-village combining high quality retail space with restaurants and experiential elements.
Land of Fashion is unique in Italy, being the first portfolio to cover an area of 150,000 sq.m across five different locations stretching from the north to the south of Italy. Welcoming over 17 million customers annually, each location has received significant investment and features outstanding and authentic village architecture and facilities.
