Iconic American jewellery chain Tiffany & Co has revamped its retail offering in Perth, closing its previous location on King Street and opening a newly designed boutique in Raine Square. The new boutique, which opened on Wednesday, features a sleek and modern aesthetic, while still paying homage to the brand’s heritage with historical details found in Tiffany boutiques around the world.
The main entrance includes a glass wheat leaf-paneled facade, based on Tiffany’s New York City flagship, and wheat leaf designs woven into the custom carpets running throughout the store. A wall at the back of the store calls to mind Tiffany’s famous ‘blue box’, and a consultation bar celebrates the iconic white ribbon wrapping that has been central to the Tiffany experience.
The Raine Square store also includes a personalisation counter, where customers can have their jewellery custom engraved with initials, dates, symbols or names while they wait, a “Love & Engagement” salon and a private sales room. The opening of the Raine Square store follows the opening of a luxurious new flagship in Sydney last year, marked with a celebrity-studded launch party.
