Bloomingdale’s has opened a location in the heart of Silicon Valley. The store will house an extensive beauty area, complete with private spa rooms and makeup stations for complimentary makeovers, and a rotating pop-up shop, Carousel@Bloomingdale’s, driven by “culturally relevant themes and curated by guest tastemakers.” The initial theme is “world bazaar” and features a globe-spanning selection of handcrafted pieces and unique international finds.
The second floor features ready-to-wear, intimate apparel, young world (apparel, baby gifting, strollers, car seats and accessories) and a style studio with cross-brand stylists to help customers curate their wardrobe. The third floor is home to the men’s department and the home department, which has a demo area for food demonstrations. It also has a registry area with dedicated consultants.
The second floor’s offerings include a style studio, home to cross-brand stylists a registry area with dedicated consultants on the third floor. Additional services include a home stylist, on-site alterations, a buy-online-pick-up-in- store station and more. Exclusive to the Valley Fair store is AnQi, a modern bistro and noodle bar restaurant concept.
“We’re excited to expand the Bloomingdale’s brand in Northern California with the addition of a new full-line store in San Jose,” said Tony Spring, chairman and CEO of Bloomingdale’s. “This store embodies the brand’s most modern and creative thinking to date.”
