The multi-faceted fund has been set up to benefit those most in need in the region during the current COVID-19 crisis. The relief fund is enabling FHH to expedite the supply of necessary hygienic and sterilised products for senior citizens, as well as proprietary N95-grade ‘Fine Guard’ masks for essentials workers, and cash donations to support governments and local and regional charities mainly among the communities in which FHH operates including the UAE, Jordan, Egypt, KSA, and Morocco.
Among its many efforts to provide aid and combat the spread of the virus, FHH has coordinated with organisations including the Red Crescent in the UAE to donate a container full of sterilized products. FHH has also supported the Jordanian government and security agencies through the donation of Fine Guard mask and sterilized products, and in Morocco, FHH has donated 150,000 tissue, toilet roll and kitchen towel products to the authorities.
“As a wellness group that is built on valuing and promoting consumer health and well-being, FHH takes its responsibility to our communities and wider society very seriously,” said James Michael Lafferty, FHH’s CEO. “In the wake of the global pandemic, having access to effective hygiene products has never been more important. As a major producer of the latest anti-viral face mask, Fine Guard, and the world’s only sterilised tissues, we are determined to do all we can to aid hygiene efforts in our communities.”
