Fashion label Esprit has opened its first Esprit Bodywear concept store in an exclusive partnership with Dutch group Van Keulen Retail.
Located in downtown Hilversum in the Netherlands, the new 140sq m store showcases the brand’s lingerie, swimwear, sportswear, nightwear and loungewear collections.
The first store of its kind for the brand in the world, it will act as an experiment for Esprit as the troubled company continues to explore options for reviving its lacklustre sales of the last few years. The company is pursuing a global restructure which was beginning to show signs of success before the advent of the coronavirus pandemic.
Last month, the company placed its German subsidiaries into protective administration to allow a speedier restructure of the Hong Kong-listed company’s European business.
“With our Esprit Bodywear collections we aim to deliver equally joy, comfort and function for the modern women’s lifestyle – from day to night and all activities,” said Maria Pambori, Senior VP – Head of Lifestyle Products at Esprit.
