Retail conglomerate Apparel Group’s e-commerce arm 6th Street is focused on making its omni-channel operations even more efficient in the face of a completely ‘new normal’, driven by the on-going COVID-19 crisis.
At a time when brick-and-mortar stores have temporarily closed in the UAE and most GCC countries, except the essential segments, 6th Street is leveraging its online channel to meet consumer needs.
“We are utilising our store teams to ramp up on digital transformation and have been able to drive a huge change in the last couple of weeks,” shares Dharmin Ved, CEO of 6th Street. “We are constantly adapting to every changing situation. We have opened warehouses in all the GCC countries to serve our customers. Even before the crisis, we were always offering free delivery for our customers.”
