They want consumers, and other fashion brands, to start thinking about carbon the same way they do about calories and to add labels to measure impact.
To get to this point, they have developed a Life Cycle Assessment tool with third-party carbon experts to meticulously measure the carbon intensity of every decision they make – from materials to development, manufacturing, and end of life. The ambition is that they change consumer behaviour so that one day, shoppers will compare carbon numbers like they do nutritional labels in the supermarket.
Last year, Allbirds introduced its Carbon Fund, a self-imposed tax that supports 100 per cent carbon neutrality and which funds verified emissions reductions projects across air, wind and energy as part of their ongoing commitment to a low carbon emissions future. The launch of the Carbon Footprint is a continuation to the brand’s commitment to total transparency about its carbon emissions, enabling them to continue to operate in a more environmentally responsible manner.
