As part of the deal with Spencer’s, the retailer will become a seller on the Flipkart platform and sell special packs of staples and FMCG products which will be delivered by Flipkart’s last-mile delivery network.
Flipkart is going to enter into a series of partnerships with brick-and-mortar retailers and leading FMCG companies to spruce up its offerings in its weakest business area of essentials. On Thursday, it formed such an arrangement with Spencer’s Retail. This is probably one of the first such partnerships between an e-commerce firm and a retailer who otherwise compete against each other, industry executives said.
The Walmart-owned ecommerce firm is in advanced talks also with Hindustan Unilever and ITC to sell their essential products through its marketplace, and has approached other retailers like D’Mart. Flipkart is also trying to expand the presence with kiranas.
“We are in extraordinary times and this is quite a unique partnership where we come together to serve essentials to consumers,” said Spencer’s retail managing director Devendra Chawla. “In such times, building an ecosystem of partnerships will transition us to truly become an omni-channel business in serving consumers,” he said.
